Macclesfield Harriers & Athletic Club

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Publicity plan in local press

I have volunteered as the club’s publicity officer, for external communication to the media. The aims are:

•   raising awareness of the club’s role in the sporting life of Macclesfield and surrounding area and in the wider community

•   motivating members by celebrating their success with a wider audience

•   attracting new members

•   attracting entrants to club races.

The main approach will be regular (at least monthly) press releases to the Macclesfield Express, covering all disciplines/ages/abilities. Submitted articles will avoid detailed results listings that will be of very little interest outside the club. Instead, they will focus on stories about club members and their experiences with the Harriers, with great photos to draw readers in. 

I will liaise with managers of the road, fell, track and field and cross country sections to get details and photos for the targeted events. If you do not wish your photo to ever be used for publicity purposes please let me know.

You can contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.

Anyone is welcome to send me their best photos from events – but these must show athletes in club colours. We need to avoid plain ‘here is a runner/group of runners’ photos: to draw readers in we need joy/fun/pain/medals/mud/sweat/friendliness/welcoming/inspiring (youth/ or 70+!)/really good action shots/fancy dress. When sending photos, please provide names of all people shown and supply info/caption (event/date, age, motivation, how long been with club etc). Please check that each person is happy for the photo to be used for publicity, and say if you want to be credited as the photographer.

Any questions about the publicity plan, please don’t hesitate to ask.

Watch out for the first article hopefully coming soon in the Macclesfield Express!

Gillian Lindsey